Yossi Nafkar
CEO
Yossi is the CEO of Yofir - Smashing Hits.
Equipped with more than 30 years' experience in the music industry, he can spot a Hit from 100 miles. Starting as a musician, writer and a composer he built up a reputation, and worked as production manager in large recording labels, where he managed leading artists and had been the "the Invisible Hand" of many successful music projects.
Ofir Nafkar
Head of production
Ofir Nafkar,known as ‘BIG Nafkar’, is Yofir’s resident head of production.
In addition to being a singer and songwriter, Ofir has a rich experience in producing and composing original music, string orchestration vocal producing, mixing and mastering.
He participated in many musical projects and worked with many artists in the industry, and collaborated with Brian 'BigBass' Gardner, a Grammy Award winning & 9 time Grammy nominated mastering engineer.
Roy Hizkya
Head of Marketing
Roy is the Head of Marketing at Yofir, responsible for designing marketing strategies, content and go-to-market initiatives. Roy has a lot of core marketing experience that includes working for global leading firms and small businesses a like.